Spice Hai Toh Life Hai is the Spice slogan in Hindi. India is an amazing country full of
miracles and melodies. All of these beautiful visions are sourcing from spices such like
Rosemary, sandalwood and lavender. In India, life is so colorful because of spice. The slogan “Spice Hai Toh Life Hai” means where there is Spice, there is life.

SPICE is the Earliest Wireless Operator in INDIA

Spice Telecom, the brand name of Spice Communications Limited is considered as one of the best
service providers of mobile telephony in India, the country which has the greatest growing potential for telecommunication market.SPICE Communications Limited has been promoted by Modi Wellvest Private Limited, and now, Telekom Malaysia Berhad (TM) has 46.89% stake in Spice
Communications Limited (Spice).

SPICE started joining hands with ZTE from 2004, so far, thousands of ZTE indoor macro BTS and other GSM equipments are deployed in SPICE network. ZTE gained the trust from SPICE gradually for the customized solutions and professional services.

Works for continuous reduction of TCO

From the late 2005, ZTE has p r o v i d e d e n d t o e n d n e two r k construction solution. Ranging from BSS, CN, OSS and various VAS systems, ZTE works for continuous reduction of TCO and helps SPICE consolidate its high position among operators in the richest states in India.
SPICE began to adopt ZTE ZXG10 series GSM product to swap out the existing sites from 2006. The product provided NetSpeed coverage enhancement technology, which can tremendously reduce the site number and hence drive down the OPEX.

After ZTE successfully completed the swap and expansion, network quality was greatly improved to a higher level. Please refer to the details of KPIs in the following table.

Subscribers increased 300% in 18 months within long-term framework contract

With the excellent performance, SPICE and ZTE began to implement long-term framework agreement to strengthen the partnership between two parties. Under the agreement, ZTE will offer a tailor-made managed service for SPICE, including network operation & maintenance services, network growth management, network optimization,network configuration management,resource data collection and control,vendor support management, service provisioning, spare parts management
and logistical services, and ect.. This business models enable SPICE to focus on their core business to win new revenue growth, while at the same time raising the operational efficiency.

From then on Spice not only has seen subscriber growth of 300% in 18 months but also because the highest profit operator in India, the country which has the lowest telecommunication charges in the world.

Currently SPICE is putting their effort to urge the government to release the UMTS licenses and frequencies,and plan to reinforce the cooperation with ZTE in the following 3G network
building process in the whole country.

In this plan, ZTE unified MC soft BTS platform is the first choice in the upcoming SPICE network construction, the platform offers extraordinary flexibility for 2G/3G co-existence and evolution.It brings operators the construction ability of TCO=0 theoretically and has advanced LTE evolution ability. unified platform of Node Bs adopt standard μTCA platform, aims at LTE development, and directly support HSDPA, HSUPA,HSPA＋and MIMO etc..

Highlights

> Managed capacity solution

> Intelligent shutdown, NetSpeed solution

> Fast swap and expansion implementation with high quality

> Unified MC soft BTS platform offers extraordinary flexibility for 2G/3G co-existence and evolution.

SPICE Benefits

> SPICE can focus on brand building and marketing activities only.

> Cost-effective solution help SPICE become the most competitive operator with highest profit in Punjab, the richest state of india

> Managed service provide the most effective way to improve SPICE’s long- term competitiveness and profitability

Milestones

> As of December 2007,the commercial network of SPICE had applied more than 40,000 TRXs of ZTE GSM products.

> By June 2006, ZTE has endorsed long-term framework contract for next 3 years.

> In May 2004, SPICE and ZTE signed MSC/VLR & IN contract.

> In April 2004, ZTE got the supply contract for SPICE with GSM BSSand Core Network.

> In March 2004, ZTE becamestrategic partner of SPICE.