ZSmart Marketing & Sales Management

Highlights

The main function of sales & marketing lies on the business processing, including marketing activity management, marketing plan management and monitoring market competition. The function of monitoring market competition belongs to analytical CRM and is not included in this solution.

Sales function is used to leverage the internal sales forces of each channel. It effectively supports and manages the whole course of business opportunities, ranging from their inception to final decision of orders. Meantime, it improves sales effectiveness and efficiency. Sales function includes business opportunity management, sales document management, sales channel management, sales team management and sales activity management.

By means of BPR, telecom operators have gradually established and perfected a marketing system and a marketing process. Afterwards, ZSmart Sales & Marketing product will provide corresponding IT support for marketing/sales operations (A-CRM will provide corresponding support for marketing/sales analysis). Together with other components, ZSmart Marketing & Sales product provides product configuration, end-to-end marketing activity support, and sales process support, it enables customers to be serviced by means of commercial office, customer manager support, call center, Internet, fax, correspondence and agent, providing customers with all-around services, supporting full marketing channel management, making sales & marketing more regulated and efficient. Thus, operators can respond quickly to market changes and maintain a favorable position in future market competitions.