Application Store

The Application Store (ZTE brand is CoStore, which means Carrier Optimized, Colorful and Co-operation Store) sales not only the mobile phone application software or digital content, but also VAS product or device goods. Users can directly download games, calendars, translation tools, picture bases, and digital contents to different terminals like phone, IPTV STB, PC or tablet. The CoStore is intended to provide a convenient efficient e-Business sales platform to third-party software providers, which boosts their enthusiasm for participation, to meet mobile phone users' desire for personalized digital life.

• In the winter of 2009, China Telecom Digital Content and Application Store, named Surfing App Factory for China Telecom IMS service and application users (http://www.189works.com/), is issued as the partners’ community and partner’s management portal by utilizing ZTE Digital Content and Application Store solution.
• In the winter of 2010, China Unicom launched its Digital Content and Application Storenamed WoStore(http://store.wo.com.cn and http://dev.wo.com.cn) cooperatingwith ZTE. WoStoreserves nearly 2 million subscribers with over 6000 applications and contents, co-working with over 200 enterprise partners and 3000 individual partners. 
• In 2011, ZTE deploys Digital Content and Application Stores for StarHub Singapore IPTV users and Smart Indonesia mobile users.

• ZTE joined WAC as an associate member in September 2010.ZTE support android platform and has passed WAC 2.0 based WRT and Android Web-Kit compliance test.
• Excellent On-Device Portal: Besides Mobile Web/WAP/PC Web, ZTE Application Store supports ODP client with mobile phone, PC, tablet and IPTV STB to realize multi-screen convergenceof different OS, including Android, Symbian, BlackBerry, Java, IOS and Windows Mobile.
• ZTE Application Store provides the first choice portal of mobile internet applications with easy-use templates and designed by the professional UCD team and followed up international organizations UPA.
• ZTE Application Store supports powerful settlement and report functions for partner, advertiser and operator with clear and convenient revenue sharing model.
• ZTE Application Store supports one-step payment and flexible sales charging policy with multi-kinds which are Prepaid/Postpaid account, Credit Card, PayPal, Loyalty Point, and Voucher.
• Rich applications and contents are already for operators’ choice from ZTE side. For example, in China Unicom, 20,000 applications and contents are provided in all the six categories like E-book, themes, tools, games, entertainment and music.
• 200 enterprise level partners and 3000 individual partners are already joining in ZTE Cooperation Partner Alliance.
• Excellent deployment capability
• Strong R&D and O&M capability: there are 300 ZTE R&D engineers and testers working and supporting (7*24 service)for Application Store projects.
• ZTE Multi-country, Multi-currency E2E Digital Content and Application Store Solution with more advanced functions：

Personalized Digital Content and Application Store based on the strong and mature profiling &recommendation engine;

Comprehensive multi-position marketing, promotion, channel mode support to attract human spirit.

Supports many kinds of promotion methods, the user data mining and the analysis function, the precise intelligent marketing provides the personalized service and the initiative marketing, realizes the variation operation;

Integrates the SNS community function such as Facebook, Twitter etc., promotes between user's exchange, enhances service stickiness;

Unified call center service to provide fast, specialized technical guidance for user and partner;