Customer
StarHub is the second largest integrated operator in Singapore. The business of StarHub covers the services of mobile, CATV, broadband, fixed telephone, etc., StarHub plays an important role and develops well in Telecom area especially in prepaid mobile service.
Business Challenge
Following lists some aspects need to be improved required by StarHub:
1. The performance of the current system can’t satisfy the development of business, The call connection ratio is a bit lower in peak time.
2. Comprehensive service and network require the charging system to support cross-sale bundles and provide flexible configuration and changeability of tariff as well.
3. Enhancing the support to the service of 3G and its content.
ZSmart Solution
According to the requirements of StarHub, ZTESoft has adopted the ZSmart OCS as the solution. The solution provides a real-time processing for the services of CRBT, USSD, IVR, Parlay GW and VC. Besides, its online billing engine includes the Pre-processing module, Rating, Account Balance Management, Billing Control, etc.
Product center and disaster center are considered and configured in network architecture, which improve the high availability and the ability to recovery from disaster of system.
As the marketing strategy, StarHub demands such bundles including different products and services. ZTESoft’s product ZSmart OCS cater this requirement due to its advantage on real-time charging, cross-sales and binding discount.
The application of ZSmart OCS in Spice of India
Customer
As the fifth largest mobile market, India is a big attractive developing market. It is the fastest rising market with 6 million people subscribing mobile service each month. As the leading mobile operator in India, Spice provides GSM services in Punjab and Karnataka.
Business Challenge
Spice has adopted the ZSmart OCS to construct the service of intelligent network. Aiming at disadvantages of traditional prepaid IN systems, such as high investment, not easy to introduce new services, lag behind market requirements, high arrear costs from BOSS subscribers and lack of customer experiences, ZTEsoft successfully created its new generation OCS product, ZSmart OCS. ZSmart OCS is based on 3GPP’s OCS specifications and inherits advantage of ZTEsoft mature products. The prepaid platform has the powerful billing function, the high reliability of system device and the flexible business expand ability.
ZSmart Solution
The OCS of India Spice is the system based on the online billing criterion which inherits the advantage real-time billing of SCP as well as , the flexible tariff and the convergent ability of multi-service of HotBilling system. Especially, it has realized the function of complete real-time billing and charging that any former system could not achieve before.
Following are the major characteristics:
1. Complete real-time billing and services providing control.
2. Supporting the convergent billing of the whole services (Voice, Short Message);
3. Unified account management among the different prepaid services;
4. Implementation of the flexible and configurable strategy of tariff;
5. Supports the function of the credit discount;
6. Supports the function of the charge gift for recharging;
7. Supports the function of the flexible short message prompting;
8. Supports the flexible and configurable strategy of discount (FNS, HomeZone and FA).
The application of ZSmart OCS in ZAPP Group of Romania
Customer
ZAPP Group is the third largest mobile operator in Romania, and it manages the only CDMA450 network in Europe which covers the services of PPC, VPN, Short Message, Data, BREW, etc. and has about 90% degree of network coverage.
Business Challenge
Convergent billing for comprehensive services and networks as well as flexible tariff strategies is difficult to be implemented on traditional IN platform, such as negative pricing for incoming calls, credit account, accumulation, pre-notification, etc.
ZSmart Solution
According to the practical business requirement of ZAPP, ZTESoft has adopted the ZSmart OCS as the solution. The solution not only supports all the function of the traditional IN, but also can process the real-time billing for the services of CDMA 1x, MMS and BREW. It can satisfy the requirements of the multi-service and the flexible tariff due to the flexible billing adaptability of the Zsmart OCS.